April 28, 2025
Altria vs. Philip Morris International

Altria vs. Philip Morris International

Investors of tobacco shares do not have many choices nowadays, so if you want to invest in one of these classic dividend payers, are two of the first shares that will probably be on your radar Altria (NYSE: MO) And Philip Morris International (NYSE: PM).

The two shares have their differences, although they were once the same company before they split in 2007. While both companies have the same set of cigarette brands, led by Marlboro, Altria retained the domestic activities, while Philip Morris is active outside the US

Let’s see how these two dividend supplies are stacked against each other today.

A cigarette that sticks out of a pack.
Image source: Getty images.

You could assume that if cigarette makers Altria and Philip Morris have the same business models, but that is not entirely true.

Both companies are aimed at diversifying cigarettes to the next generation, smoke -free products, but Philip Morris has had considerably more success than Altria. Philip Morris has developed IQOs, the heat-not-burn devices that use tobacco sticks that have received a considerable market share in large markets around the world, such as Japan, and the company has even acquired the rights to sell IQOs in the US from Altria.

Philip Morris has also found success with his, the oral brand Nicotine Pouch that it won in the takeover of the Swedish competition. The company even expands its production to meet the growing demand.

In 2024, the non -smoking company supplied 14.2% revenue growth and smoke -free products now formed 40% of sales, which shows that the company goes beyond cigarettes.

In the meantime, Altria has had to deal with Cronos group Also fell flat.

Altria has now put his confidence in Njoy after acquiring the maker of e-cigarettes and vapen products for $ 2.7 billion in 2023, which has full marketing permit from the FDA, so that Altria will not make the same mistake as with Juul.

NJOY provides solid growth for Altria, with a consumption shipping volume of 15.3% to 12.8 million, but smokable products still make up almost 90% of Altria’s turnover.

Looking at the financial results of Head -Head, Philip Morris benefits from working on international markets, where smoking has not had the same degree of regulatory and cultural pushback that it has in the US

In 2024, Altria reported a decrease in turnover from 1.9% to $ 24 billion, mainly as a slide of 10.2% in the volume of the cigarette shipping, which was partially compensated by higher prices.

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