by When it comes to television audience, nothing can be compared to the Super Bowl. According to NFL, the championship game of the NFL is good for nine out of 10 most viewed broadcasts in American history. Last year’s competition was watched by more than 123 million people on the second largest TV audience of all time, behind only the Moon Landing.
It is therefore no surprise that brands are willing to overvade huge amounts of money for the chance to make their pitch for such a huge collection of potential customers. About 30 seconds of slots for this year’s Super Bowl reportedly sold a record of $ 8 million, a full $ 1 million above the usual rate a year ago.
Photo -illustration: Oscar Duarte for Yahoo News; Photos: Getty Images, Josh Edelson/AFP via Getty Images, Getty Images
Even in its relatively modest early days, the Super Bowl was a big problem. In 1967, more than 50 million people watched the first broadcast of what was then known as the AFL NFL World Championships between competing broadcasts on CBS and NBC. Although the assessments for the big game have more than doubled in the last six decades, the common percentage for commercials has increased an exponential pace.
According to the Superbowl-ads.com site, a place of 30 seconds on CBS cost only $ 42,500 during the first Super Bowl. One of the characteristic advertisements that year was a commercial for Goodyear tires that stranded around a woman on the side of the road without no man being in sight to save her. The slogan was: “If there is no man nearby, Goodyear should be.”
The viewers for the Super Bowl gradually increased in the coming years, just like the prize networks that were charged for advertising time. But the game really settled as “an event for advertisers” in 1973 thanks to a sultry commercial for NOXZEMA with actress Farrah Fawcett who guttered about New York Jets Quarterback Joe Namath. By that time, Super Bowl advertisements went on average $ 88,000.
Photo -illustration: Oscar Duarte for Yahoo News; Photos: Roberto Machado Noa/Lightrocket via Getty Images, Justin Sullivan/Getty Images, Getty Images
The prices climbed steadily the next decade. In 1980 the year Coca -Cola broadcast its iconic “Hey Kid, Catch” advertisement with Pittsburgh Steelers Defensive Tackle Joe Greene, a 30 -second lock costs $ 222,000. During this period, advertisers became increasingly aware of the importance of telling stories when it came to helping their brands to distinguish from the crowd of other advertisers.
The Super Bowl broadcast from 1984 contained the debut of Apple’s famous advertisement inspired by George Orwell’s dystopian novel, which is still generally considered one of the most important commercials of all time.
By the time McDonald’s NBA legends Michael Jordan and Larry Bird tapped for their famous play of horses in 1993, the current speed for Super Bowl advertisement -slots had risen to $ 850,000. Prices broke the barrier of a million dollars for the first time two years later, the year that Budweiser introduced the audience in his trio of softly spoken frogs. The next breakthrough advertisement of the Beermaker, the remarkably less serene “Wassup?” Spot came in 2000, when AD slots had risen to $ 1.6 million.
Photo -illustration: Oscar Duarte for Yahoo News; Photos: Yuriko Nakao/Getty Images, Neil Godwin/Future Publishing via Getty Images, Garrett Ellwood/NBAE via Getty Images
By the start of the Millennium, it became the standard for advertising costs to jump a few hundred thousand dollars from year to year. In 2009 a place of 30 seconds was only one hair under $ 3 million. Only five years later it was $ 4 million.
Occasionally there have been dips or short moments of stagnation, but the trend of ever larger super bowl commercial prices does not show a sign of delay, especially if the reviews for the game have continued to climb as they have in recent years.
Super Bowl -public has never been bigger, but brands may not get as much return to their advertisements as before in the early days of the game. In terms of viewers per dollar issued, the most efficient era for Super Bowl commercials was completely back in the late 1960s and early 1970s, when only $ 100,000 could buy access to a 40 million viewers or more audience.
